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Research papers

Bridging the data decision gap

In this paper it is argued that there is a growing gap between what market research offers and what decision takers require of market research. It is argued that this gap could be reduced if market researchers communicated more effectively how market...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: David Smith
Company: DVL Smith Ltd
September 1, 1990
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Citation

Smith, D. (1990a, September 01). Bridging the data decision gap. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/bridging-the-data-decision-gap


Research papers

Small is beautiful, but difficult

In this paper it is argued that the solution to the problem of how to conduct effective research for small businesses lies not just in improved techniques, but also in redefining the market researcher’s role. It is argued that market research...

Catalogue: ESOMAR Congress 1989
Author: David Smith
Company: DVL Smith Ltd
September 1, 1989
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Citation

Smith, D. (1989a, September 01). Small is beautiful, but difficult. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/small-is-beautiful-but-difficult


Research papers

Getting close to business

In the UK increasingly business to business researchers are beginning to operate in a business partner, rather than simply a data supplier, role. In this paper three UK business to business research practitioners discuss some of the challenges and...

Catalogue: Seminar 1988: Business To Business Research
Authors: Justin Gutmann, Stephen Ellis, David Smith
Company: DVL Smith Ltd
June 15, 1988
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Citation

Gutmann, Ellis and Smith (1988a, June 15). Getting close to business. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/getting-close-to-business


Research papers

Where does quality in research begin?

The main premise put forth in this paper is that most problems related to research quality in fact come from within the profession. As a result, the research profession must accept total responsibility for research which is less than top quality. The...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: David Smith
Company: Molson Coors
August 1, 1975
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Citation

Smith, D. (1975a, August 01). Where does quality in research begin?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/where-does-quality-in-research-begin-